Kuwait City, Kuwait – Meysan Partners, a leading Middle Eastern law firm, has advised the selling shareholders of UAE-based creative agency Expression on its sale to M&C Saatchi, the world’s biggest independent creative agency. The sale, for an undisclosed amount, will enable M&C Saatchi to aggressively build its presence in the Middle East, building on its existing network of offices in Abu Dhabi and Beirut.
Expression’s Dubai and Abu Dhabi offices will continue to be led by founder and former managing director Scott Feasey as CEO and Ryan Reed as Creative Partner.
The sale of Expression marks an important step in M&C Saatchi’s regional expansion, enabling it to continue to build its client portfolio in the United Arab Emirates, adding to a list that includes Mashreq Bank, Etihad, Unilever, Carrefour and Go Sport.
“The opportunity to join such a leading global creative agency and drive growth across the UAE is very exciting,” said Feasey. “I’m really looking forward to being part of M&C Saatchi, working with an exceptional team and building a strong culture of innovation across the whole agency.”
The Meysan team was led by senior partner Bader El-Jeaan and included partner George Oti, with support from senior associate Michel Ghanem.
Meysan Partners was established in January 2015, with its inaugural office located at Al Hamra Tower in Kuwait City. Its client list to date already includes some of the largest regional blue-chip companies and family groups, multinational corporations, international financial institutions, sovereign governments and their agencies, domestic corporations and financial institutions, as well as high net worth individuals. In September 2015, the firm was awarded ‘Middle East Rising Star of the Year’ by IFLR and in October 2015 it was shortlisted by The Oath for ‘Best Regional Firm’.